Digitalization Specialist & PPC Expert

Driving Growth Through Data & Architecture.

I'm a CSE Graduate turned Digital Marketer. With 7+ years of global industry experience and over 10M+ in managed ad spend, I specialize in centralized digital ecosystems, advanced PPC strategies, and ROI maximization.

My Career has evolved from traditional PPC into a "Future-Ready" tech stack. I'm currently architecting 360-degree customer journeys by merging engineering logic with marketing precision. Deploying Google Cloud Platform (GCP) and n8n to build self-healing marketing workflows. Leveraging Meta Cloud API and WhatsApp Business API to eliminate friction between lead acquisition and customer conversion.
Standardizing fragmented digital presences into high-performance, centralized web structures.

I turn complex data into actionable business growth, ensuring every dollar spent is backed by an automated, scalable, and data-pure infrastructure.

Profile Snapshot

  • 📈 Focus: Performance Marketing & Digitalization
  • Experience: 7+ Years Global
  • 🎓 Education: B.Tech CS & Engg + Adv. Digital Mktg
  • 📌 Location: Bengaluru / Kerala, India

The Quantitative Impact

Visualizing the scale of managed campaigns, budget allocations, and key marketing competencies derived from a data-driven approach to digital scaling.

$10M+ Ad Spend Distribution

Estimated platform allocation based on historical campaign management.

Strategic Competency Matrix

Relative proficiency across core digital marketing disciplines.

17%
ROAS Growth
Achieved during tenure managing ₹15L+ monthly budgets via optimized landing pages and targeted campaigns.
10+
Industry Tools Mastered
Proficient across Google Ads Suite, Meta Business, SEMrush, GA4, GTM, and custom AI workflows.
29+
Web Assets Centralized
Spearheaded the 'One-PSN' project, migrating fragmented sites to a unified Laravel sub-domain architecture.

Professional Trajectory

An interactive timeline of my roles. Select a position on the left to view detailed responsibilities and achievements on the right.

Technical Arsenal & Education

Bridging the gap between code and conversion. Toggle below to explore different facets of my background.

💰

PPC & Paid Media

Google Ads, Meta Ads, LinkedIn Ads, Bing Ads

📊

Analytics & Tracking

GA4, Google Tag Manager,Looker, A/B Testing, CRO

🔍

SEO & Content

Organic Strategy, Keyword Research, Content Creation

📣

Lead Generation

WhatsApp Marketing, Email Marketing, Funnel Optimization